About Us

Leading online fashion platform in Europe, Miinto is one of Scandinavia’s fastest growing eCommerce businesses. Founded in 2009, we are now connecting online shoppers, boutiques, and brands in 7 European markets - offering online customers the opportunity to shop directly from 1.800 independent fashion stores, all gathered in a single platform. 

Miinto concept is based on the collaboration with shop owners and brands, offering independent clothing stores the opportunity to go online and drastically expand their market, while benefiting from the marketing, digital, and technical expertise of Miinto.

We embrace the diversity of our thousands of suppliers and purchasers, which provide us with the broadest selection of women's clothes, men’s clothes, children's clothes, sportswear, and accessories, so every one of our customers can find something he loves on our platform. The multi-channel is here to stay and we strive to do it in the best possible way. Miinto – shop the best local fashion stores online.